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	<title>The Business of Growing Food ----------- ya gotta&#039; love it !</title>
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		<title>The Business of Growing Food ----------- ya gotta&#039; love it !</title>
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		<title>Strawberry Season &#8211; Managing Expectations</title>
		<link>http://jordansfarmdotme.com/2012/06/30/strawberry-season-managing-expectations/</link>
		<comments>http://jordansfarmdotme.com/2012/06/30/strawberry-season-managing-expectations/#comments</comments>
		<pubDate>Sat, 30 Jun 2012 19:56:56 +0000</pubDate>
		<dc:creator>penelopejordan</dc:creator>
				<category><![CDATA[Maine Ag --]]></category>

		<guid isPermaLink="false">http://jordansfarmdotme.com/?p=52</guid>
		<description><![CDATA[Being a producer of food has so many rewards and the one I really love is pleasing my customers. I enjoy hearing about family traditions, I enjoy the smiles when their favorite veggie arrives and I enjoy the anticipation of &#8230; <a href="http://jordansfarmdotme.com/2012/06/30/strawberry-season-managing-expectations/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jordansfarmdotme.com&#038;blog=29389854&#038;post=52&#038;subd=jordansfarmdotme&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>Being a producer of food has so many rewards and the one I really love is pleasing my customers. I enjoy hearing about family traditions, I enjoy the smiles when their favorite veggie arrives and I enjoy the anticipation of what is next. There are also challenges and disappointments &#8211; I get sad when I have to say &#8220;Sorry, ______ season is coming to and end&#8221;. And this year this statement about strawberries way too soon. </p>
<p>This strawberry season has been interesting to say the least. In Southern Maine our season &#8220;normally&#8221; runs from around June 25th until around the 15th of July; which means strawberries are &#8220;normally&#8221; part of 4th of July festivities. This year, 2012, a challenge came our way &#8211; strawberry season started June 8th, which meant if we made it to the 4th it would be a gift. Well today, June 30th, to find a strawberry in Southern Maine is like mining for &#8220;red gold&#8221;. Tomorrow July 1st will be the last day I will ask my crew to pick berries.Because I know the challenge and frustration of being in the field and &#8220;begging&#8221; berries to fill my quart; to eke out three more days is just about impossible. So, good-bye to the strawberry season of 2012!</p>
<p>Managing the expectations of the customers and explaining the ebbs and flows of the season is part of creating engaged customers. People that truly understand that a continuous supply of any product is not possible, even when teaming up with other farms. We try our best, but Mother Nature determines what will be ready when and how long it will last. All I can do as a grower is try to make a season last as long as I can by &#8211; growing different varieties of a product, by using succession planting and by harvesting what I can when I can (thus maximizing yield). </p>
<p>I am sad to say Strawberry Season is done before the 4th of July &#8211; I am sad that my fellow farmers are experiencing the same thing and I am sad for my customers who will not be able to have Cape Elizabeth strawberries on 4th of July. </p>
<p>But with this disappointment comes an upside &#8211; PEAS yummy sweet green orbs that are nature&#8217;s M&amp;Ms and NEW RED POTATOES with their delicate skin and sweet fresh taste. With each good-bye is a sweet hello to other products that bring the taste of summer and remind us of why we love our farms and farmers!</p>
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		<title>Where&#8217;s the Lettuce?</title>
		<link>http://jordansfarmdotme.com/2011/11/24/wheres-the-lettuce/</link>
		<comments>http://jordansfarmdotme.com/2011/11/24/wheres-the-lettuce/#comments</comments>
		<pubDate>Fri, 25 Nov 2011 01:12:37 +0000</pubDate>
		<dc:creator>penelopejordan</dc:creator>
				<category><![CDATA[Consumer Action]]></category>

		<guid isPermaLink="false">http://jordansfarmdotme.com/?p=34</guid>
		<description><![CDATA[First I want to say this isn&#8217;t a food blog &#8212; it is an awareness building blog &#8212; if I can get people thinking about spending their food dollars on Maine grown food during the winter months we can create year round income for &#8230; <a href="http://jordansfarmdotme.com/2011/11/24/wheres-the-lettuce/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jordansfarmdotme.com&#038;blog=29389854&#038;post=34&#038;subd=jordansfarmdotme&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>First I want to say this isn&#8217;t a food blog &#8212; it is an awareness building blog &#8212; if I can get people thinking about spending their food dollars on Maine grown food during the winter months we can create year round income for Maine farms! Plus it is one more way you can help build a secure food system for Maine.</p>
<p style="text-align:center;">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;</p>
<p>It&#8217;s the end of November and many people are still looking for Maine grown lettuce.  Now lettuce and salad greens can be found, but they are not as abundant as during the warmer months.</p>
<p>I admit salad is my favorite food (next to the newest vegetable pizza) and I am constantly looking for new ways to engage in &#8220;the crunch&#8221; of a nice crisp salad.  So I started asking my customers about cabbage or kale as a substitute, the looks from customers ranged from are you crazy to that&#8217;s what I do! Here are some ideas similar to those offered by my customers:</p>
<p><strong><a title="Kale Salad" href="http://www.rawfoodrecipes.com/recipes/winter-kale-salad-with-cranberry-poppy-seed-dressing.html">KALE SALAD</a></strong> (I used Apples in place of the Pear) &#8211; use this for the idea and then make it your own!</p>
<p><strong><a title="Cabbage Salad" href="http://www.culinate.com/recipes/collections/Culinate+Kitchen/Salads/Greek+Cabbage+Salad">CABBAGE SALAD </a></strong>(use as a base and add your own touch &#8212; I like to add pickled cranberries and Maine shrimp)</p>
<p><strong><a title="Broccoli Stalk" href="http://www.rachaelraymag.com/Recipes/rachael-ray-magazine-recipe-search/fast-recipes/broccoli-stalk-salad">BROCCOLI STALK SALAD</a></strong> (yummy!)</p>
<p>So my challenge to you is &#8212; continue to enjoy your salads &#8212; incorporate KALE, which is sweeter as the weather gets colder and it is still being harvested fresh out of the fields. Also, incorporate frost sweetened cabbage and broccoli (the stems as well). Experiment &#8230;. buy locally grown food (yes even in the winter) &#8212; use winter products to bring a new twist to your cold weather eating (and don&#8217;t forget Maine potatoes)!</p>
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